Studioflux produces direct response advertising and refers television media purchasing, Internet marketing, social networking, SEO, product distribution and call centers to our clients, which we produce the programming for. 

Direct Response television advertisements come in two formats: 

1. Short form ads, which can be 15, 30, 60 or 120 seconds

2. Long form ads (better known as "infomercials"), which run 28:30 minutes

There are also television networks like QVC and HSN that produce "live" TV shopping programming which also lends to this description. These commercials all use constant reinforcement to create demand and convince consumers they need the products being shown or demonstrated and hence, convert that demand into a sale.

Successful direct response campaigns require several key elements including how to build an offer, how to close the deal and how to get people out of their chairs and on the phone to place the order. It's quite imperative that you are directly involved in helping us understand your product, ambitions and past experiences. The more we know about your product or service, the better we'll be able to contribute to it's future success with you. One huge mistake people make is hiring a branding agency to produce a direct response campaign. The direct response advertisement creative is a completely different animal than brand awareness advertising.

Producing short form projects usually include a number of ingredients like testimonials, 3d animations, product demonstration and hero shots and a call to action. Although these elements are typical, they are not set in stone. Long form projects are better used for products or services that require a longer time to explain details and benefits. Often, a successful short form campaign currently making millions will produce long form infomercials. Considerations for how we shoot short form projects vary depending on a number of criteria like the following listed below. We'll have many more questions, but this will give you an idea if your product is right for a direct response campaign.

A. What is the product?

B. Is the product new or currently being sold?

C. What is the marketing budget for the product?

D. What is the timeframe to launch the infomercial? 

E. Does the product appeal to a mass market or is it a niche product?

F. Are there similar products on the market now? If so, why does yours stand out?

Shooting a high price point item may require high end production visuals to give the viewer a sense that the product is an elite item they need to own where as a lower priced item (a $9.99 dollar gadget) may not require a 15-20 person crew to shoot, dramatic lighting and paid celebrity endorsements. Shooting low-end short form productions doesn't mean you wind up with low quality imagery. It's simply a matter of shooting the right material to get the point across without breaking the bank.

The creative is only one part of a direct response campaign. You need to choose the right type of media purchasing agent, one with a proven track record in direct response television buys. You also need to qualify a good direct response call center, online marketing agency and distribution center. If just one of these areas lacks whatsoever, the campaign will be a disaster. The bright side? You make good choices on who to work with, create a successful campaign and make TONS of money!

Don’t choose a media agency with NO direct response experience. If you do that, you will waste money and more than likely, the product will fail. Same goes for the call center, distribution and online agency you choose.

We can refer all of these to you, all of which have proven track records and direct marketing success.