| Brand Awareness |
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| Written by Administrator |
| Wednesday, 31 December 2008 15:12 |
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 What is Brand Awareness?  The level of brand recognition that consumers have of a particular brand and it's specific product category. Brand awareness has three levels of recognition:  1. Whether the brand name is the first to come to mind when a consumer is questioned about a particular product category.  2. Whether the brand name is one of several that come to mind when a consumer is questioned about a particular product category.  3. Whether or not a consumer has heard of a particular brand name.    Studioflux produces brand awareness material for several clients worldwide in the form of television advertising and internet video.  |
| Last Updated on Tuesday, 26 May 2009 17:37 |
