Pre Production is the planning stage for every project. Often, Pre Production continues throughout the entire process.

 

First, it’s necessary to have a concept, a goal in mind and a rough plan of how that goal should be obtained. How do you wish the final product to be used? Are you trying to market something or provide information or to record an event? What's the budget for production? In many cases a script will be necessary.

 

Next, a budget and a schedule will need to be arranged. If it’s an onsite video production, the location will need to be surveyed before the shoot to ensure the preparation of any special arrangements are taken care of. Finally, if professional talent is to be used, those arrangements must be made.

 

1. Every project begins with some serious planning. We help you formulate your proposed project by asking you questions at our initial contact with you. Many of these questions can be answered by a phone consultation or emails.

 

2. We develop and submit a preliminary proposal and budget for your approval where we define the scope of the production, the basic approach, and a proposed budget and timeline. We discuss the nature of the information, which the program will cover. You will need to provide this information either in outline form or as a list of subjects to be covered. If your project is going to contain hard facts and figures, now is the time to include them. Often the existing company literature (brochures, product spec sheets, annual reports, etc.) already contains much of the information. If needed, we may ask you to begin searching for your company's historical photos or existing graphic material (logos, previous videos, etc.).

 

3. Based on the material you give us, we develop and submit a creative treatment for your approval. This is an outline, which shows how the video begins, develops, and ends. It includes all the relevant points of the video, but the final script will not yet be completed.

 

4. After the creative treatment and budget is approved, we write the full script, which meets all your needs in a fresh, unforgettable way. The script is submitted for your comment, revised, and resubmitted for your approval.

 

5. After you have approved the script, we arrange a shoot schedule and do whatever is necessary to prepare for the shoot. This would include booking for professional talent and surveying the location. 

 

The more pre production we do, the better. It will help ensure we stay on time and remain within budget.