Production of your project begins after pre production is considered as close to complete as possible. This is where we bring life to your project by shooting the imagery we'll use to post your production according to the script and/or storyboard details.

Using the best equipment and crew available, we shoot what's needed according to the script and shot list. Our in-house broadcast quality equipment is the industry standard. As a matter of fact it’s HD. By owning the gear, we can assure you of being very accommodating and cost-effective. Special equipment, such as a camera jib or dolly, helps us cover your subject with the right measure of artistic knack. Our colleagues provide additional equipment and expertise where required. You supervise, watch for technical accuracy as far as it relates to your business, and interface between your personnel and our producer and director.

 Everyone arrives on set and is dialed in on the production. The crew sets up lights, prepares the set, the cast prepares for makeup and wardrobe, the director, DP and cameramen discuss the shot list and we begin shooting. Shooting days can last 12-14 hours or more. When shooting in HD, we can actually begin the post-production process on set. This not only saves money, but also enables us to deliver a final product faster.

 We like to have any v/o work and music selection picked out already in advance in case we have an onsite dumper/logger/editor at the shoot. We can essentially start posting right then and there.