Television commercials are a necessary part of any ad campaign. Typically and traditionally they fall into one of two categories. Brand Awareness and Direct Response. However, lately the lines are blurring between the two to form a sort of Brand-response or Direct-brand type commercial.

 

These productions also fall into either long form or short form productions.

 

Long form productions are usually 1/2 hour long and are required to explain alot of information about a product or service so that the viewer is well educated.

 

Short form productions are typically 2 minutes or less (2 minutes, 1 minute, 30 seconds or 10-15 second spots). Samples include 30 second TV spots or 2 minute direct response infomercials.

 

If your not sure of what type of production you need, we can assist you in determining what length of program you will need. Our initial consultations are free.